Results-Driven Marketer: Driving Success through Strategic Planning, Optimization, and Impactful Campaigns
Seasoned with more than seven years of experience, I thrive on driving impactful campaigns and delivering successful results. In my role as a Social Media Marketing Manager at TaxAct, I developed and executed full-funnel Paid Social strategies on various platforms, including Facebook, Instagram, Snapchat, Pinterest, TikTok, and Reddit. Through strategic planning and optimization, I helped achieve a 32% increase in spend efficiency year-over-year, driving higher returns on ad spend (ROAS) and maximizing profitability.
In Organic Social at SGC, I implemented a visual brand refresh and targeted messaging. This resulted in a remarkable 60% increase in social media following on Facebook and Instagram, driving sales, quality leads, and accelerating the purchase timeline. Furthermore, I successfully leveraged email marketing strategies to nurture customer relationships and expedite the purchasing process, leading to a significant 40% increase in email open rates.
Throughout my career, I have demonstrated the ability to cultivate strategic partnerships, optimize channel performance, and deliver insightful reports to executive leadership. At TaxAct, I fostered relationships with social partners, reducing costs, and enhancing channel performance. Through my analytical skills and data-driven approach, I provided valuable insights that informed strategic decision-making and facilitated continuous improvement.
Let's collaborate to create exceptional marketing experiences, maximize growth, and make a lasting impact in the ever-evolving marketing landscape.
Areas of Practice
You can have the clearest brand with the coolest project, but without direction, it’s easy to get stuck. Nothing works if there isn't a solid strategy behind it. I sit down with each client and discuss what their goals are and find the best ways to achieve them.
Most small businesses don't have the necessary time or know-how to manage a Facebook page, Twitter, or Instagram account, let alone countless other social media platforms. By setting up social media calendars and preparing posts in batches, I make it easy.
This has always been the core of what I do. Every project I have comes back to photography; whether it's taking pictures of ice cream or million dollar homes, everyone needs quality pictures. I deliver edited and ready-to-use photos in a digital format.
I design websites primarily in SquareSpace. Most of my clients are looking for an updated web presence. I offer the initial setup and any continual development while helping them gain the confidence to continue with the site on their own.
Client Work
“To see the world, things dangerous to come to, to see behind walls, draw closer, to find each other, and to feel. That is the purpose of life.”
Get In Touch.
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