Auto Centrix
Auto Centrix is a Dallas-based car dealership which emphasizes ease and flexibility in car buying. They offer a variety of services to ensure the customer is happy and comfortable throughout the buying process.
I worked to visually rebrand the company, expressing the simplicity of their buying process through icons and cleaner images. As the creative director, I did all of the design, working to make the icons or purchase them where necessary. In terms of consulting, I assisted in find a company direction and in gaining new business through AdWords and targeted posting across various social media accounts and Craigslist.
Banners
These banners serve to inform our online visitors of our services in a manner that is quick and to the point. Each banner details our available services and will soon link back to a landing page where potential customers can read about them in more detail.
Social Media Post-ers
Keeping up with Facebook analytics, we added more images and shortened our text posts. These post-ers were a great way to communicate our message more clearly and without taking up much space. The call to action and quick descriptions have proved beneficial when seeking new customers through automotive groups online.
Photo Transitions
To ensure the customer is able to have all of the information up front, I created photo transitions to put between photos of the vehicles. This way the customer learns about the company and the car at the same time.
Wall Posters
In an effort to eliminate the drab, white walls of our office, we printed large scale posters to give them a little more character. Of course, they also helped to get our message out to new and visiting customers.
Guaranteed Asset Solutions
Brand-Fitting
Auto Centrix is a distributor of Warranty Solutions, so I took their materials and gave them a slight facelift to match their brand. The information is the same, but it feels like theirs. This opened up a new revenue stream for Auto Centrix, offering this same service to other local car dealerships who provide the same service but would prefer their materials to match their brand.
