Menu Board Redesign
Having remained the same since opening in 2011, the menu boards at Reasons to be Cheerful were in desperate need of an update. I took down the old, blue boards that were covered in food stains and the remains of poorly stuck magnets and replaced them with handwritten chalkboards framed in wood stained to match the rest of the shop. Overall this created a more visually appealing menu that encourages customers to look up from the ice cream and see everything the store has to offer.
To achieve this, I stained the wood on small chalkboards and wrote the name of every standard ice cream flavor on its own board. These were hung in a large grid next to the actual menu.
After the main ice cream menu was up, I condensed the remaining three blue menu boards that were spread out across the shop into two large chalkboards that are easily viewable from one spot. Now, instead of having to pace the shop to see everything offered, customers are able to stay in line and make their decision from all of the available options.